Your purchase always gives back
Breast cancer affects the lives of patients and their families every single day. Our love and support shouldn’t fade when October ends.
A portion of the proceeds from every purchase you make gives back to the fight against breast cancer year-round. This is our Eternally Pink® pledge, which honors the courage and strength of our Co-Founder Gayle Brinkenhoff and that of women everywhere.
We proudly display a pink ribbon on every product as a reminder of our shared commitment.
Working with our giving partners, we’ve funded impactful projects around the globe.
Breakthrough research, lifesaving screenings, and support for patients and their families have all been made possible thanks to you.
We donate directly to organizations that provide treatment and empowerment to those affected by breast cancer both in the U.S. and around the world.
We also work directly with researchers to fund their research projects aimed at bringing forward a cure.
Our collective efforts have resulted in over $9 million in support, products, monetary donations, and investment committed since 2008…and growing.
Your purchases have helped fund groundbreaking new research, improved treatment access in underserved communities, provided invaluable services to breast cancer patients, and so much more.
Together, we can continue to ease the suffering of those dealing with a difficult cancer diagnosis, and ultimately, find a cure.
The Road to $10 Million
Your purchase always gives back. Join us on the Road to $10 Million for breast cancer.
OUR COMMITTMENT
We proudly dedicate 70% of our pink funds to investing in groundbreaking breast cancer research. The remainder supports quality of life programs for those in need now. Every purchase gives back—and brings us closer to a world without breast cancer.
OUR PARTNERS
KEY MILESTONES
Our Impact
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