ETERNALLY PINK ®
With your help, we support those affected by breast cancer year-round.
Your purchase always gives back
Breast cancer affects the lives of patients and their families every single day. Our love and support shouldn’t fade when October ends.
A portion of the proceeds from every purchase you make gives back to the fight against breast cancer year-round. This is our Eternally Pink® pledge, which honors the courage and strength of our Co-Founder Gayle Brinkenhoff and that of women everywhere.
We proudly display a pink ribbon on every product as a reminder of our shared commitment.
Working with our giving partners, we’ve funded impactful projects around the globe.
Breakthrough research, lifesaving screenings, and support for patients and their families have all been made possible thanks to you.
We donate directly to organizations that provide treatment and empowerment to those affected by breast cancer both in the U.S. and around the world.
We also work directly with researchers to fund their research projects aimed at bringing forward a cure.
Our collective efforts have resulted in over $4 million in support, products, and funding donated since 2018…and growing.
Your purchases have helped fund nursing education in underserved communities, therapeutic retreats for young adult cancer survivors, empowering fashion show fundraisers, grants for breast cancer researchers, and so much more.
Together, we can continue to ease the suffering of those dealing with a difficult cancer diagnosis, and ultimately, find a cure.
Key MilestonesVIEW ALL
Raise It for Research
We redirect charitable donations into direct research as we partner with top researchers to find a cure.
Over $4 Million Donated
We reach the mark of $4 million in support, products, and funding donated since 2018—thanks to you.
White House Honors
Our philanthropic work with City of Hope in Ethiopia is recognized by the White House at an official event.
Dedicated to Philanthropy
Dariel Sidney assumes the newly created role as our VP of Global Philanthropy, carrying on her mother Gayle Brinkenhoff’s legacy.
Pink Goes Global
We extend our breast cancer support globally with our first Pink Sleeve initiative, bringing our global partners together to raise funds through the sales of special-edition pink products.
An Annual Event
City of Hope establishes the Gayle Brinkenhoff Breast Cancer Symposium, named for our Co-Founder, as an annual event. Each year at City of Hope’s campus in Duarte, California, the most brilliant minds in cancer research come together to discuss their ideas, findings, and hopes—all for one common goal: to find a cure.
Advances in Education
Our partner City of Hope holds the first Gayle Brinkenhoff Breast Cancer Symposium, where clinicians learn about the latest in breast cancer research and treatment advances.
Celebrating Our Co-Founder
Our Co-Founder Gayle Brinkenhoff walks the “survivors” runway at the Breast Cancer Resource Center of Santa Barbara’s annual fashion show.
City of Hope Partnership
RevitaLash® Cosmetics and City of Hope begin their official philanthropic partnership, which continues today over a decade later.
First Steps to Giving Back
RevitaLash® Cosmetics team members participate in the first City of Hope Survivor Walk held in Duarte, California.