Summer = more time spent outdoors and less make-up. Start now to get your natural summer lash & brow game strong.

The world’s leading, Ophthalmologist developed, clinically tested, results-driven formula restores the health and beauty of your natural lashes, delivering the lashes you long for.

Established in 2006, our story began with just one product – our original lash conditioning serum – inspired by the immense love between our founder and his beloved wife Gayle, as a solution to help her feel beautiful during her courageous fight against breast cancer.