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Allure best of beauty
10 years in a row
Save 20% on our award winning RevitaBrow®
Advanced
plus get a free sample of Double-Ended Volume Set
(a $15 value)! Use code: BEST20
Shop nowplus get a free sample of Double-Ended Volume Set
(a $15 value)! Use code: BEST20
SHOP NOW 
Lush, Beautiful Lashes—Gentle on the Eyes.
Finally, a lash serum made specifically for sensitive eyes. Introducing RevitaLash® Advanced Sensitive.
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Turn Up the Drama
Prime and define lashes with Double-Ended Volume Set, our 2-in-1 conditioning primer and volumizing mascara for lashes that refuse to be ignored.
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Find Your New Favorites
Take The Quiz
Take our quiz to discover the lash, brow, and hair products you need in your routine - in just a few clicks.
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RevitaLash® Advanced Pro
Advanced science. Unbelievably lush lashes. With our NEW professional formula, lashes can live up to their fullest potential.
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Our Story
Established in 2006, our story began with just one product – our original lash conditioning serum – inspired by the immense love between our founder and his beloved wife Gayle, as a solution to help her feel beautiful during her courageous fight against breast cancer.
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