You’ve seen the change happening in men’s grooming and men’s health, right? Look at the new flurry of male-oriented TV advertising. Anything and everything from skincare and makeup to body shaving devices, special moisturizers, and more.
Just 10 years ago such ads would have been impossible. Makeup for men? But why not?
It’s a Dog-Eat-Dog World Out There.
Competition for anything worthwhile is brutal these days. At work, the “battle” between Gen Xers and Millennials is as bad as the Russian-American cold war. Looking good, looking successful, looking young can’t be underestimated in your climb to the top of the corporate ladder… and let’s face it, in your pursuit of the ideal partner.
And while granddad may never see the need to trim his caterpillar eyebrows (Yikes!) or shave his hairy ears (double Yikes!), today’s enlightened men understand the advantages of looking thin, trimmed, and toned.
Did you know that waxing body hair is hot among the under-50 set… especially brows and ears?
Here's an odd fact: male brows grow at twice the rate of female brows. No wonder so many gentlemen look, dare we say, neanderthal. For the men out there who want to ditch the caveman look – we got you. First, have your brows professionally trimmed and whipped into a handsome shape. This isn’t something you can do yourself, at least for the first time. Sure, you can get rid of a few rogue hairs; but beyond that professional help can work wonders!
Attractive Eyes Are a Game Changer
Once your brows are under control, there are three things you can do each day to get the best brows of your life.
- Wash your face gently but thoroughly – this includes your brows. Bar soap is often too rough and drying. If you’re serious about the condition of your lashes and brows, consider using our Micellar Water Lash Wash. Micellar water is a unique cleansing water containing micelles – molecules that remove dirt and grime by attracting or “catching” impurities without drying your skin. Use it daily over your entire face to remove dirt and oil from skin, lashes and brows.
- Use RevitaBrow® Advanced to strengthen, hydrate and condition your brows. A few swipes each evening will give your brows all they need to be soft, strong, and striking. It’s really a no-brainer. And while women around the world swear by RevitaBrow Advanced, a growing percentage of sales are coming from men. Let’s say the secret is out.
- Use a brow gel to tame unruly hairs and help brows stay in place and in shape. Think of brow gel as a sort of pomade for your brows… only better. We love Hi-Def Brow Gel for it’s ability to hold brows in place all day while also providing conditioning benefits.
P.S. – While you are getting your brows in shape, start thinking about your lashes! More luxurious lashes are just a step away. We always recommend RevitaLash® Advanced - not only does the formula strengthen and condition lashes (cuts down on breakage, too), but it can add more natural curl too!