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Lashes & Brows: The Secret to a Minimalist Makeup Look

Natural, “clean girl”, no-makeup makeup – whatever you call it, minimalist beauty is in. This style emphasizes the natural beauty of your features without the need for heavy makeup.

With minimalist makeup, effortless brows and lashes are the star of the show. So how do you ensure your beautiful, natural-looking brows and lashes make the best focal point for your look?

 In this post, we’ll break down the best no-makeup makeup for brows and lashes. We’ll explain eyebrow and lash enhancement options for minimal makeup looks. And we’ll show you how to ready your brows and lashes for a natural look. Let’s dive in!

Lash products on gold tray

Why Brows and Lashes Matter in Minimalist Beauty

If you favor minimalist makeup, you should pay extra attention to your lashes and brows. The reason? These features play a significant role in defining your face. This is especially true when you forgo heavy lip color or eyeshadow.

Here’s why brows and lashes matter when you’re wearing minimal makeup:

  • Brows frame your face. Defined brows add structure and balance to your facial features. They also communicate your expressions and emphasize your eyes.
  • Lashes open the eyes. Curled, natural looking lashes make you look fresh and awake. They accentuate the beauty of your eyes and give your look a romantic vibe.
  • Minimal effort, maximum impact. Enhancing your natural lashes and brows eliminates the need for heavy makeup. That means less time getting ready – all you need is a quick brow and lash routine. More on that next.

Brow Grooming Essentials

Now that you know how brows can help frame your face, it’s time to get your brows in their best shape possible.

You’ll want to ensure that your brow shape flatters your facial features. Full-looking brows typically make your face appear fresher and more youthful. You can create the look of fullness with simple makeup tricks. And you can help your brow hair become stronger and bolder with a brow-enhancing serum.

Follow these tips on how to groom your brows for a minimalist makeup look:

Shape Your Brows
First, decide whether you prefer to DIY or have a professional shape your brows. If it’s your first time shaping your brows, seeing a pro will be your best bet.

If you DIY, follow these natural brow shaping tips:

  • The inside of your brow should align with the bridge of your nose.
  • Your arch should peak above the outside of your iris and lie on the brow bone.
  • Hold a pencil against the bottom of your nose, angled toward the outer corner of your eye. The outside your brow should align with the pencil.
  • Finish by cleaning up any stray hairs. Follow the natural shape of your brow, and don’t over-tweeze!
Brow Products on tray

Strengthen with a Brow Enhancing Serum

When your natural brows are bold and healthy, minimal makeup is all you need. Keep your natural brows in top shape with a brow serum like our RevitaBrow® Advanced.

Our 12-time consecutive Allure Best of Beauty award winner conditions, strengthens, and enhances brows. Its physician-developed formula includes our exclusive BioPeptin Complex® to protect against breakage and brittleness.

Use your brow serum once a day, morning or night, for dramatic results. What kind of results?

In an 8-week study, 97 percent of users saw conditioned, nourished brows. Ninety-six percent said their brows looked less brittle. Ninety-four percent said their brows looked revitalized and more beautiful. (Survey results from an independent 8-week consumer study including 139 participants.)

Define with Brow Products
Minimalist makeup means using a limited number of products – so you’ll want to choose the right products. Your preferred look will determine which options are best for you:

  • For precise definition, use a brow pencil such as our RevitaLash® Cosmetics Hi-Def Brow Pencil. Our fine-tip pencil creates natural, hair-like strokes to fill in sparse or over-tweezed eyebrows. It comes in three universal shades and features a built-in brush.
  • For hold and subtle definition, use a tinted or clear brow gel such as our RevitaLash® Cosmetics Hi-Def Brow Gel. Our formula nourishes brows with peptides and oat beta glucan while helping to sculpt, control, and define brows.

Lash-Enhancing Tips
We’ve covered brows – now let’s talk lashes. Defined, natural-looking lashes can take your no-makeup makeup look to the next level.

Curling your lashes and using the right mascara makes it easy to achieve the look of full lashes with minimal makeup. Lash serums can help enhance the health and beauty of your natural lashes.

Try these effortless lash enhancement techniques for a minimalist lash look:

Strengthen with a Lash Enhancing Serum
Beautiful natural lashes look good with or without makeup. That’s why they’re the focus of any minimalist look.

To make the most of your natural lashes, apply a lash serum daily. Our RevitaLash® Advanced Eyelash Conditioner is the gold standard of lash serums. Its physician-developed formula addresses the visible signs of eyelash aging – think brittle, dry, dull lashes. Just a swipe a day improves lash flexibility and shine, resulting in healthier-looking, more luxurious lashes.

In an 8-week study, 94 percent of RevitaLash® Advanced users saw improved lash appearance, and 95 percent said their lashes felt nourished and healthier. (Survey results from an independent 8-week study including 157 participants.) Curl Your Lashes Using a lash curler can instantly lift and open your eyes – and it only takes a few seconds. For best results, choose a lash curler that works for all eye shapes, like our Signature Eyelash Curler. Its flexible rounded pads create a natural-looking curl without leaving a crease.

Choose the Right Mascara
Different mascaras create different looks. To choose the right one for you, think about how you want your lashes to appear.

  • For natural definition and length, choose a lengthening formula – preferably a tubing mascara. Our RevitaLash® Cosmetics Length Define Tubing Mascara amplifies natural lashes with up to 300% more length* – and no flaking or smudging.
  • For buildable volume, choose a volumizing formula like our RevitaLash® Cosmetics Double-Ended Volume Set. This 2-in-1 primer and mascara duo defines lashes with up to 300% more volume†. Use just one or two coats for a minimalist makeup look.
Model looking to the right

A Quick, Step-by-Step Routine for Brows and Lashes

Create your own minimalist brow and lash look with this simple routine:

Step 1: Apply lash serum.
Once a day, apply a thin line of RevitaLash® Advanced Eyelash Conditioner. Use it on clean, dry upper eyelashes only, above the lash line. Let dry completely (2-3 minutes) before starting your makeup.

Step 2: Apply brow serum.
Use the special eyebrow applicator to apply a few short strokes of RevitaBrow® Advanced Eyebrow Conditioner to clean, dry brows. Let dry for 2-3 minutes.

Step 3: Curl your lashes.
With our Signature Eyelash Curler open, place your lashes between the silicone pad and the curler. Get close to the base of your lashes. Gently squeeze the handles of curler together, clamping down on lashes and hold in place. Release the curler and pull away from lashes, leaving the perfect curl.

Step 4: Add mascara.
Apply Length Define or Double-Ended Volume Set beginning at the base of the eyelash, twirling upward and outward. Layer to build length and volume, ensuring product stays wet as you build. (Optional step: Apply Volumizing Primer before mascara for even more volume).

Step 5: Define your brows with pencil.
Start applying the Hi-Def Brow Pencil to the thickest part of your brow. Use short strokes to add definition and fill in any sparse areas. Add more strokes to build a bolder brow look. Brush through brows to blend the color.

Step 6: Sculpt and set your brows with gel.
Use short, upward strokes to apply tinted or clear Hi-Def Brow Gel to your eyebrows. Start from the inner corners and move to the outer corners. This will help sculpt, define, and set your brows. Use the styling brush after application for added sculpting.

Conclusion: Level Up Your Minimal Makeup with Luxurious Lashes & Brows

Now that you know the best route to beautiful brows and lashes, your minimalist makeup will never be the same. Your brows will frame and flatter your features. Your lashes will lift your eyes, making them look more youthful. All that’s left to do? Get out there and turn heads.

*Models experienced up to 300% improvement in lash length using Length Define Tubing Mascara. Individual results may vary.
†Models experienced up to 300% improvement in lash volume using Double-Ended Volume Set primer & mascara. Individual results may vary.

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