THE TRUTH SERUM SESSIONS

Do you know the story behind RevitaLash® Cosmetics? “As a physician specializing in eye health, I developed our original lash conditioner in 2006 to help my wife, Gayle, feel more beautiful during her long and courageous fight against breast cancer,” Dr. B explains. 

“At the time, I had no plans to pioneer an entirely new category in the beauty industry. I simply wanted to give Gayle the gift of confidence – and restore the spring in her step. She taught me that for women, the way you look and how you feel are so deeply connected. I carry her message forward with each and every product we introduce.” 

Great results are important, but so is creating a safety-focused formula – especially one that’s used near the eye area. “I created the original eyelash serum for my wife, the love of my life, so safety had to come first – it was paramount to my process as a husband, and a physician,” Dr. B says. 

“Today, we still create our products with the same level of love, care and focus on safety. Our lash serums undergo extensive safety testing conducted by experienced laboratories and are also reviewed by independent experts, including dermatologists and ophthalmologists,” he continues. 

“The safety of our consumers still is priority number one, just as it was for Gayle.” 

If you’re a RevitaLash® Cosmetics fan, you might have noticed we don’t offer new products every month, like many other brands do. It’s for good reason, as Dr. B explains:   

“We don’t launch new products very often, because it takes years for us to create one that meets our safety and excellence standards. I want every one of our products to be developed with as much care as the one I created for the love of my life – my wife, Gayle.”  

“The process of developing the perfect formula, testing to meet our stringent safety standards, and incorporating feedback from real consumers takes time and effort. To us, it’s worth it – and we follow that same path, even today.” 

Did you know our RevitaLash® Advanced lash serums have a special applicator brush? “Our applicator brush is truly unique, and there’s a reason we created it this way,” Dr. B says.  

“Its shape, and the number of bristles, were designed to only apply a very small amount of serum to the lashes.  This limits exposure to the skin and eyes and optimizes use of the product to enhance the appearance of eyelashes.”  

“The goal is to avoid any cosmetic product from getting in the eyes. But the good thing about our applicator is that it applies such a small amount of product, that if any were to accidentally get into fluid around the eye, it would be washed away cleanly by your tear ducts. This has been confirmed by our safety testing.” 

Not all lash serums are the same, and one way ours differ is in the method of application. “Our RevitaLash® Advanced lash serums are designed to be applied to the eyelashes, not the skin. Applying them correctly means less exposure to skin and eyes, which helps to avoid the potential for irritation,” Dr. B says. 

“That said, human application is not perfect, and humans can have reactions to anything – from seasonal allergens like pollen to ingredients in common foods, and even the mildest of beauty products, including eyeliner and mascara – and every person is different,” he explains.  

“We understand this, which is why we offer a 90-day product promise. If the product is not for you, we’ll refund or replace it. That’s how much we believe in, and stand by, our formulas. 

“But when used correctly, we’re confident you won’t want to return it. You may not know this, but our cult-classic lash serum was built on word-of-mouth – that’s how good it is!” 

“In addition to doing extensive safety testing before we launch our products, we monitor consumer reports of their experience with our products after launch,” Dr. B says.    

“As happens with all cosmetic products, including mascara and eyeliner, a very small number of users have reported sensitivity to RevitaLash® Advanced. Over a one-year period, just 0.11%* of users reported the most common reaction as irritation, which typically went away after stopping use.     

“We’re proud of our record of consumer satisfaction and the more than 25,000 five-star reviews† that RevitaLash® Advanced has earned from real users. 

As an ophthalmologist, Dr. B. is an expert in eye health. He says, “Should you be one of the small percentage of people who experience any irritation to any RevitaLash Cosmetics product, you should stop use immediately – and that goes for any cosmetic product where irritation is occurring.   

“Irritation generally resolves by itself after discontinued use, but if it doesn’t or if you have any questions, it’s best to reach out to our customer care team and let them walk you through the proper next steps. Our staff is trained to assist consumers in this way, ensuring the very best outcome.” 

You might have spotted combination lash and brow serums when researching products. But we offer a formula for each: RevitaLash® Advanced for lashes (plus Sensitive and Pro formulas), and RevitaBrow® Advanced for brows. There’s a good reason for this! 

“Why do we offer a serum for lashes and a serum for brows, and why can’t you use them interchangeably? Simply because lashes and brows have different needs,” Dr. B explains. 

“Our lash serums and our brow serum each have an applicator designed to precisely apply the right amount of product, exactly where it’s needed.” 

“Our lash and brow serums have different formulas, too. Each one is tailored to give you the results you want, and the lashes and brows you dream about.” 

“As a physician, I’m proud of the great deal of care that has gone into developing and testing our formulas over the last eighteen years. While we understand they are some of the most expensive on the market, their prices reflect their high quality, and our meticulous process in developing them,” Dr. B. says.   

“When you look closer, you’ll see why our lash serums are a great value. Our best-value size of RevitaLash Advanced contains a 6-month supply of lash serum. That works out to less than a dollar a day for beautiful, healthy, dramatic natural lashes.    

“Our RevitaLash Advanced is the gold standard of lash serums – and for good reason. It’s made with premium ingredients designed to nourish lashes, and features scientifically advanced technology that you’ll only find in our formulas. Our lash serums are also hypoallergenic, non-irritating, cruelty-free and vegan-friendly, and made without parabens, phthalates, gluten, oil, or fragrance. And a portion of the proceeds from every product sold gives back to breast cancer – both to patient care and to research with the goal of finding a cure.  

“It’s taken years to perfect our RevitaLash Advanced formulas, and we’re constantly innovating ways to improve them. Any formula we launch, including our lash serums, is tested by independent labs and reviewed by experts such as dermatologists and ophthalmologists. When you purchase a tube of RevitaLash Advanced, you can take comfort in knowing we hold our products to high standards – and you’ll see our high standards reflected in your incredible results.     

“We understand the out-of-pocket price might not resonate with all consumers, which is why we’ve only ever raised our product prices one time in eighteen years. It’s also the reason we offer payment solutions such Klarna and Afterpay, as well as exclusive online sales throughout the year, and seasonal value priced collections. Our goal is to make our products affordable to as many people as possible in ways that make the most sense for them. We hope we’ve done that.” 

“I feel fortunate to have been able to help Gayle reconnect with her beauty – and her spirit – and in doing so, to help others desiring more beautiful lashes, whatever their reason. Today consumers have a multitude of options in the cosmetics lash serum category that weren’t available before. When we began, the lash serum category didn’t even exist! I’m proud that Gayle’s gift has inspired so many others, and as a physician and formulator of the original cosmetic lash serum, I encourage consumers to do their research to ensure the lash serum they choose meets their personal requirements for safety and enhancement of their natural lashes,” Dr. B. says.   

“I also encourage you to look for products that are physician developed and reviewed by dermatologists and ophthalmologists. Ideally, lash and brow products should be evaluated by a physician who specializes in skin or eye health.   

“Seek out physician-founded brands where the physician remains active in the day-to-day business. It’s an unfortunate reality today that brands use monikers such as ‘MD’ or ‘Rx’ to create an aura of credibility, when no physician is actually involved.     

“And look to third-party consumer research studies to understand how products perform. A larger sampling of participants makes for a better study. We try to include at least 150 subjects in our studies.  

“Finally, expect transparency from the brands you support with regard to ingredients and product performance. We extensively safety test our products, and monitor consumers’ reports of their experiences with our products. Over a one-year period, 0.11% of RevitaLash Advanced users reported the most common reaction as irritation, which typically went away after stopping use.* Brands should stand at the ready to openly share this kind of data with you.”

If you’re familiar with our Eternally Pink® pledge, then you know that giving back is near and dear to the hearts of all of us at RevitaLash® Cosmetics – especially Dr. B. “I am so proud of what RevitaLash Cosmetics has accomplished in these past 18 years, not only in the world of beauty, but also in the world of philanthropy and the fight against cancer,” he says. 

“We’re making a positive difference in people’s lives—and it’s all thanks to our customers, and our partners around the world.  

“A portion of the proceeds from every purchase supports breast cancer research and patient care, with over $9 million committed to the cause since 2008.”‡ 

“Gayle would be so proud to see the incredible impact we’ve made. It’s her legacy – and our year-round commitment. We invite you to be a part of our community – where taking care of yourself also means helping others.” 

“As the global category lash serum leader, we know that consumers have come to expect the very best from RevitaLash Cosmetics: The very best products that deliver on their promise of gorgeous natural lashes, brows, and hair. The best buying experience from start to finish, including a hassle-free return policy thanks to our 90-day product promise. And the very best when it comes to safety in formulation.  Being and offering the best will continue to be the backbone of all we do,” Dr. B. says. 

“We place tremendous value on our cherished RevitaLash Cosmetics community. You have placed your trust in us – which we do not take for granted.  You know us, and you know what you want from us. So please let us hear from you.    

“Tell us what products you want to see us develop for you, and how we can do better as a brand. We welcome your feedback.  

“It is with great thanks to your tremendous support that we’ve been able to do so much to help others.  We’ve donated products to help bolster the confidence of those dealing with a difficult cancer diagnosis. We’ve funded needed therapies, such as scalp-cooling caps for patients going through cancer treatment. We’ve provided financial support for researchers who are discovering the next best drug or treatment for cancer, or better yet, a cure. Together we are making a real difference, and the whole of our RevitaLash Cosmetics community can feel very proud of that.”