The Spring Lash & Brow Trends

Spring Lash Trends to Know

Editors and celebrity makeup artists are aflutter over this season’s runway looks that cast lashes in a starring role.

Lash Trend: The New Natural

For spring, over the top, fake-looking lashes are taking a backseat while stylish types embrace a more natural aesthetic…with a twist. The look du jour is all about real lashes in their most ideal form: luxurious, lifted, and fluttery.

To make it look like you’ve won the genetic lash lottery (even if it’s not the case), you’ve got options: Professional lash services like lash lifts, tinting, or extensions (in a style that reads natural) can give your lashes a boost. You can also create a lusher look with a lash enhancing serum paired with a volumizing, lengthening mascara to amplify your lashes. A swipe of dark brown, black, or gray eyeliner along the upper lash line adds even more definition while keeping the overall vibe looking effortless.

How to get the look:

• Step 1: Once daily, apply a thin line of RevitaLash® Advanced directly to your eyelashes, above the lash line. Developed by an ophthalmologist, this serum conditions and enhances for a “your lashes, but better” look. Let lashes dry completely.
• Step 2: Curl your lashes with our Signature Eyelash Curler.
• Step 3: Use Defining Liner to tightline your upper lash line. Tightlining is a technique that gives your lashes a darker, fuller look—sort of an optical illusion. Using a sharpened pencil, carefully dab the liner between each of your lashes, getting as close to the root as possible. (Pro tip: Use our liner’s built-in sharpener to get a precise tip on your pencil.)
• Step 4: Create the look of dramatic lash length and volume with our Double-Ended Volume Set. First, apply Volumizing Primer to bare lashes beginning at the base of the eyelash, twirling upward and outward. Using the same technique, apply Volumizing Mascara. The product’s buildable formula allows you to add multiple coats without clumping for a naturally voluminous look.

Lash Trend: Bright & Bold

While inky black lashes are a classic that never goes out of style, this season we’re excited to experiment with colorful lashes we spotted at Fashion Week. Blue, purple, and even green lashes make a bold statement while bringing out your eye color. For added style points, match your mascara to an element in your outfit, such as a bright belt or colorful ballet flats.

How to get the look:

• Step 1: Ensure your lashes are at their strongest and healthiest if you plan to make them the centerpiece of your makeup look. Apply a thin line of RevitaLash® Advanced directly to your eyelashes, above the lash line, once a day.
• Step 2: Once your lash conditioner is dry, apply Defining Liner along your upper and lower lash lines. Not only does this creamy formula condition with vitamin E, it will help your colored lashes really pop.
• Step 3: Create a “moody blues” look with our Double-Ended Volume Set by wearing the indigo blue primer alone. Apply Volumizing Primer to bare lashes beginning at the base of the eyelash, twirling upward and outward.

How to Get the Look:

• Step 1: Use our Precision Tweezer to clean up stray brow hairs, taking care not to overpluck them.
• Step 2: Apply RevitaBrow® Advanced to each eyebrow, using a few short strokes. This award-winning brow conditioner protects against breakage while improving flexibility and shine, helping to keep brows in their best shape.
• Step 3: Apply Hi-Def Brow Pencil using short strokes to add definition and fill in sparse areas. Its long-wearing, water-resistant formula also conditions while you wear with vitamin E.
• Step 4: Set brows in place with Hi-Def Brow Gel. Using short, upward strokes, apply the gel to brows, moving from the inner to outer corners to sculpt and define. Peptides and oat beta glucan help condition brow hairs for beautiful results.

These Sets Have All You Need for On-Trend Lashes or Brows

Now is the perfect time to upgrade your lash or brow routine in preparation for the warm weather months ahead…not to mention all the events that come along with spring and summer. Our latest limited-edition collections are curated to help you embrace the most current trends while achieving healthy, strong, and beautiful lashes and brows.

The Lash Icons Collection features our best-selling RevitaLash® Advanced lash serum formulated with our proprietary BioPeptin Complex® to condition, strengthen, and soften lashes while defending from breakage and brittleness. Plus, the set comes with two makeup fan favorites—a full-size Defining Liner in a new limited-edition Dark Brown shade, and a mini Double-Ended Volume Set primer and mascara to create lengthy, full-volume lashes.

The Brow Icons collection comes with our RevitaBrow® Advanced brow serum, an 11-time consecutive Allure Best of Beauty winner that protects against breakage while improving flexibility and shine for better, bolder brows. It also features a full-size Hi-Def Brow Pencil and mini Double-Ended Hi-Def Brow Gel in two shades to help create the look of fuller, fluffier brows.