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Why Your Lashes and Brows Deserve Their Own Routine

January 24, 2022

Image of sink counter with a woman going through her routine

Cleanse, tone, mask, moisturize…whether it’s 10 steps or three, you most likely stick to a regular regimen to care for your skin. Don’t your lashes and brows—two of your face’s most striking features—deserve their own routine, too? You’d better believe it. And once you see the difference consistent care can make to the way your lashes and brows look, you’ll be hooked. Here’s everything you need to know to get started.

Why Eyebrow and Eyelash Care Is Essential

Your lashes and brows are exposed to all kinds of stress on a daily basis. From environmental stressors like UV exposure and pollutants, to cosmetic services like lash lifts or brow laminations, to unavoidable factors including genetics and aging, there are many stressors that can affect the way your lashes and brows look.

A regular care routine can help your lashes and brows cope better with these day-to-day stresses. Look for products that provide conditioning and strengthening benefits, which can help lashes and brows look healthy, shiny, and less brittle.

How to Care for Your Lashes and Brows

Your lash and brow care routine doesn’t have to be complicated—but you do need to commit to sticking with it. Here’s what a complete routine looks like:

  1. LASH WASH: Remove makeup, dirt, and debris from eyelashes and eyebrows using an oil-free, residue-free micellar water cleanser.
  2. MASQUE: Twice a week, apply Lash & Brow Masque to clean, dry lashes and brows. Leave on for 15 minutes, then remove.
  3. LASH CONDITIONER: Once per day, apply a thin line of RevitaLash® Advanced* directly to the eyelashes above the lash line.
  4. BROW CONDITIONER: Using a few short strokes, apply RevitaBrow® Advanced to eyebrows once daily.
Hello, Naturally Beautiful Eyelashes and Brows

Building the perfect routine is all about choosing products with the right ingredients.

Nutrient-dense botanicals (like those found in Lash & Brow Masque’s Tri-Flora Complex) help to fortify lash and brow hair to restore strength, natural shine, and vitality. 

And BioPeptin Complex®—our exclusive technology found in RevitaLash® Advanced and RevitaBrow® Advanced—includes peptides, biotin, lipids, and green tea extract rich in panthenol to help condition, strengthen and soften lashes and brows while defending from breakage and brittleness.

With a lineup like this, your lashes and brows will be well on their way to best-ever status.


*RevitaLash® Advanced not available in CA.


Shop our favorites:

Micellar Water Lash Wash


Lash & Brow Masque


RevitaLash Advanced Eyelash Conditioner & Serum


RevitaBrow Advanced Eyebrow Conditioner & Serum


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