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Give Your Mom the Gift of Beautiful Eyes!

May 06, 2021

Your mom… she’s impressive. Often casual, sometimes elegant, she is always confident in her own skin. She’s still the woman you strive to be.

This Mother’s Day (or any day, for that matter), why not give her a gift to help beautify and revive her favorite assets.

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Rock, Roll, or Stroke?

April 20, 2021

How many ways to apply mascara can there be? You’d be surprised!
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A Better Lash Lift? Here’s How!

April 16, 2021

Imagine, gorgeous, dark, curled lashes before you have your first cup of coffee! That’s the beauty of a lash lift.
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Real Curl without the Lash Curler… Really?

April 14, 2021

At last, a way to curl your natural lashes without the inconvenience, risk of damage, and extra step of a lash curler. It’s a godsend - a miracle of sorts!
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5 Minutes to Sky-High Lift… and Fantastic Volume

April 06, 2021

It’s time you took a long look at the shampoo and conditioner in your shower. Same old, same old won’t cut it if you’re not getting the lift and fullness and essential hydration you want.
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Three Steps to Bold & Beautiful Brows

April 05, 2021

So you’re not Cara Delevingne! Really, who is? Fess up - you think your brows can't be anything more than average, right? Here’s the point: they can be so much more. 
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Spring Fallout… It’s a Real Thing This Year

March 29, 2021

Doctors are reporting an alarming trend - more cases of stress-related hair loss during the past pandemic year.
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Just When You Thought Pandemic News Couldn’t Get Any Worse...

March 26, 2021

On February 18th, no less a prestigious source than the New York Times ran this disheartening headline: "You're Not Imagining It: The Pandemic Is Making Your Hair Fall Out." According to the Times, doctors are reporting an alarming trend more cases of stress-related hair loss during the pandemic year ... Hope is here.
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Image of model applying Defining Liner eyeliner to her eyelid

Before You Use Any Cosmetic Near Your Eyes, Make Sure of Three Things

March 24, 2021

When it comes to cosmetics, it’s important to look for high-end, science led products that ensure the utmost safety of your most treasured assets. We can’t stress this enough - no cosmetic is worth putting your vision at risk! 
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Is a Forever Mascara a Reality?

March 18, 2021

Significant others and mascara – seems they're both the same. Something or someone comes along, and quite unexpectedly, you’ve found the proverbial Holy Grail!
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Image of 14 Hi-Def Brow Pencils lying next to each other and 1 laying across the top

The New Eyebrow Pencil That’s Getting All the Buzz!

March 17, 2021

Hi-Def Brow pencil is perfect for defining and sculpting - ultimately transforming sparse, thin, nondescript brows into a stunning shape. 
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Beauty Products Made Beautifully

March 15, 2021

Beauty products should be, well, beautifully made – and that means cruelty-free. No testing on animals. Full stop.
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