Lash

Our RevitaLash® Advanced Lash Serums Are Back in California!

It’s a major moment for lashes: After 10+ years, our award-winning lash serums are available once again in California!

We couldn’t be more thrilled to bring back these long-awaited products. We know lash enthusiasts across the state will be, too.

Created, Perfected, and Now Available in California

As an ophthalmologist practicing in California, our founder Michael Brinkenhoff, M.D., created the original lash conditioner for his wife, Gayle. Dr. Brinkenhoff saw how the effects of breast cancer treatment affected Gayle’s confidence. The formula’s incredible results helped Gayle feel more beautiful inside and out.

“Gayle proved to all of us that it is possible to live a full, meaningful, passionate life, even in the face of a fatal breast cancer diagnosis,” Dr. Brinkenhoff says of his late wife. “She continues to be the inspiration for RevitaLash Cosmetics. Her passion for giving back to others guides our mission today.”

RevitaLash® Cosmetics is still headquartered in Ventura, California. In the years since Dr. Brinkenhoff created the original lash serum as a gift of love for Gayle, he and the team have perfected the RevitaLash® Advanced formula sold around the world today.

We’ve also created RevitaLash® Advanced Sensitive, made specifically for sensitive eyes, and RevitaLash® Advanced Pro, available exclusively through professionals. And now we’re excited to share these products once again with our fellow beauty lovers in California.

The Gold Standard for Lush Lashes

Our lash serums aren’t just loved in our home state, but around the world…for good reason. First and foremost, they really work.

Don’t take our word for it—take it from real users. In an independent 6-week consumer study of 63 RevitaLash® Advanced users, 98 percent experienced improved lash appearance, healthier looking lashes, and stronger lashes.

And in our 16-week Curl Effect trials, models experienced lifted lashes that left their eyes looking beautiful and wide open. All without a lash curler or lash lift appointment…just a once daily swipe of RevitaLash® Advanced.

These incredible results are the reason our lash serums have more than 29,000 five-star reviews/ratings* and 40+ industry awards. Did you know a tube of RevitaLash® Advanced sells every 30 seconds† around the world? It’s true. We’ve sold over 12 million eyelash conditioners since 2006…with more than 2.6 billion lashes beautified.

How Does It Work?

The secret to our lash serums’ impressive results is our proprietary BioPeptin Complex®. This exclusive, breakthrough technology features peptides, biotin, lipids, and green tea extract rich in panthenol. Together, these ingredients help condition, strengthen, and soften eyelashes while defending from breakage and brittleness.

Our best-selling RevitaLash® Advanced formula also includes botanical plant extracts to help lashes look their best. Ginseng and Swertia japonica are both high in antioxidants and vitamin B. These extracts help protect and revitalize lashes. Saw palmetto, derived from a type of palmlike plant, is high in fatty acids and plant sterols. It helps condition lashes and add shine.

Our other formulas are also powered by advanced ingredients. RevitaLash® Advanced Sensitive features Revitasome® Technology with a time-release encapsulated delivery system that’s designed to be gentle on sensitive eyes. RevitaLash® Advanced Pro is made with our ReGenesis® 5D technology. This blend of peptides, lipids, and fortifying factors works together to nourish and improve the quality of eyelash hair.

All three of our lash serum formulas are physician developed, clinically tested, and made with ingredients you can trust. We never use phthalates, parabens, or fragrance in our lash conditioners. They’re also oil-free and safe for use with eyelash extensions. And like all our products, our lash serums are vegan-friendly and cruelty-free.

Every Purchase Makes an Impact

When you buy one of our lash serums (or any product in our collection), we dedicate a portion of proceeds to the fight against breast cancer. This is our Eternally Pink® pledge, which honors the courage and strength of our Co-Founder Gayle Brinkenhoff and that of women everywhere.

With the help of our customers and partners since 2008, we’ve committed charitable donations, product, support, and direct investments in cancer research totaling $9 million. These efforts have touched countless lives and put researchers even closer to finding a cure.

Start Your Lash Journey Today

If you’re in California, you’ve waited a long time for this moment. The day is finally here, and it’s time to begin your lash transformation.

Our RevitaLash® Advanced serums deliver stronger, healthier-looking, more luxurious lashes with just a swipe a day. Millions of people around the world have enhanced their natural lashes with our formulas.

If you’re new to our lash serums or still not sure, there’s good news: We offer a 90-day product promise on any product you purchase from our website. If you don’t fall in love, simply return the unused portion of your product within 90 days, and we’ll refund the full amount of the purchase (minus any original shipping and handling).

So go ahead and give your lashes what they’ve been waiting for. We’re confident you’ll love your results.

*Aggregate total of all 5-star reviews for RevitaLash® Advanced globally as of 10/6/22. †Based on 2022 sales of RevitaLash® Advanced divided by number of seconds in a year.

Frequently Asked Questions

Is RevitaLash® Advanced Eyelash Conditioner available for purchase in California?

As of April 3rd, RevitaLash® Advanced Eyelash Conditioner, RevitaLash® Advanced Sensitive Eyelash Conditioner and RevitaLash® Advanced Pro Eyelash Conditioner are all now available for purchase in California from our authorized resellers. This follows the successful resolution of a private lawsuit.

Why was RevitaLash® Advanced previously unavailable in California?

RevitaLash® Advanced was previously not sold in California due to a court ruling in a private lawsuit.

RevitaLash® Cosmetics has resumed sales of eyelash conditioners in California following the successful resolution of this case.

Have there been any changes to the RevitaLash® Eyelash Conditioner formula?

In June of 2011, we introduced RevitaLash® Advanced Eyelash Conditioner to the marketplace and the formula has not changed since then. In 2022, we added two new formulas to our eyelash conditioner lineup: RevitaLash® Advanced Pro and RevitaLash® Advanced Sensitive.