Routines

How Your Lash and Brow Care Fits into Your Eye Routine

They say, “the eyes are the windows to the soul.” But what you don’t always hear is that what are framing those windows – your lashes and brows – are just as important. So, the question is: are you giving them the care they deserve? Your lashes and brows protect your eyes and define your features.

How you take care of them can make or break your look. Yet so many of us only think of lashes and brows in the context of makeup. We focus on mascara and brow pencils without considering the health of the actual hairs.

Here’s the truth: a good care routine can change how your eyes look. It can also improve the health of your lashes and brows. This can boost your confidence, too. So, how do you create an eye care routine with a lash and brow focus that actually works?

Let's take a deep dive into how to care for lashes and brows. We’ll offer lash and brow care tips (including tips for sensitive eyes), a step-by-step lash and brow care guide, and some of the best products for lash and brow health.

MWLW on a tray with other beauty products

Why Your Routine Matters

First things first. Why, exactly, is a daily care routine so important? Let’s start with lashes. Your lashes aren’t just a cosmetic feature. They protect your eyes from debris.

And your brows? They frame your face, adding definition to your features. When you neglect your lash and brow care, it can cause hair health to deteriorate. You might notice brittleness, breakage, or difficulty achieving your desired makeup look.

That’s why a solid routine is so important. Consistent daily care delivers serious benefits, including:

Stronger, more resilient hair
Improved appearance even without makeup
Easier makeup application
Enhanced overall lash and brow health

Step-by-Step Care Guide: How to Fit It into Your Daily Routine

Now, if you’re thinking, “Really?! Another thing to add to my beauty routine?,” don’t worry! Creating an effective lash and brow care routine doesn’t have to be complicated. You can see major results from just a few simple steps.

Here’s how to easily add morning and nighttime lash and brow care to your beauty routine—and reap the rewards that come with it.

Morning Routine

1. Cleanse Your Eyes
Gently The first step in your 24 hour care routine for lashes and brows is to start your day by removing any overnight build-up:

Use a gentle cleanser like our RevitaLash® Cosmetics Micellar Water Lash Wash
Apply to a cotton pad and gently sweep across closed eyes
This eye makeup remover removes natural oils, debris, and any residual products from the night before

2. Condition and Nourish
Next up is to condition and nourish (this is where the real magic happens in your care routine!):

Apply RevitaLash® Advanced Eyelash Conditioner to clean, dry upper eyelashes, above the lash line
Follow by applying RevitaBrow® Advanced Eyebrow Conditioner to your eyebrows

These serums nourish and condition your lashes. They can make your brows look more dramatic and healthier over time. They also help protect against breakage.

3. Protect with SPF
Sun protection is a non-negotiable part of anyone’s daily routine—and that includes your eye care routine: ·     

Before you apply makeup, apply an eye cream with SPF to protect the delicate skin around your eyes
This step will help prevent UV damage

4. Perfect Your Look
Once you finish your skincare, lash, and brow care routines, it’s time to perfect your look. Apply makeup if you wish. For a natural look that accentuates your oh-so-healthy lashes and brows, try:

RevitaLash® Cosmetics Hi-Def Brow Gel to shape and define your brows
RevitaLash® Cosmetics Length Define Tubing Mascara for natural-looking, extended lashes

LBM on a marble stand with a mirror in the background

Nighttime Routine

1. Remove Makeup Thoroughly
Before your head hits the pillow, you need to remove your makeup – including around your eyes. To properly cleanse your eye area:

Use RevitaLash® Cosmetics Micellar Water Lash Wash to gently dissolve makeup
Hold a saturated cotton pad on closed eyes for 10-15 seconds before wiping

Tip: Never rub or tug the eye area! This can cause unnecessary breakage and damage to lashes and brows. Instead, be gentle when removing your makeup.

2. Apply Intensive Treatment
Twice a week, you’ll want to amp up your routine with an intensive treatment like our RevitaLash® Lash & Brow Masque.

Lash & Brow Masque repairs damaged lashes and brows and hydrates in just one use. To use this treatment:

Apply the mask to clean lashes and brows
Leave on for at least 15 minutes, or until the product dries
To remove, apply warm water to lashes and brows to loosen the product
Use the comb side of the applicator to remove the mask from lashes and brows

3. Lock in Moisture
The last step of your nighttime routine is to lock in the moisture in the eye area by:

Applying a hydrating eye cream to the entire eye area
This supports overall eye area health and prevents dryness that can affect lash and brow health

Benefits of Consistent Lash and Brow Care

Consistent care is a must for healthier brows and lashes. But why, exactly, is it so important?

When you prioritize how to care for lashes and brows, you'll notice a variety of benefits, including:

Reduced breakage and stronger lashes and brows
Enhanced appearance with naturally lusher-looking lashes and brows
Better makeup application (healthy hair holds products better!)
Natural definition—even on no-makeup days

Common Mistakes That Hurt Your Lash and Brow Health

Understanding how to treat your lashes and brows is important. But it’s equally important to understand how not to treat them.

Avoid these habits, which can undermine your best practices for healthy lashes and brows. They can also lessen the benefits of your lash and brow care routine.

Over-tweezing brows or using harsh tools
Sleeping with mascara on (which can cause brittleness and breakage)
Using alcohol-based cleansers that strip natural oils
Rubbing or tugging at the eye area during cleansing

Two Revitalash Advanced eye care products on a neutral background

Essential Products for Nourishing Lashes and Brows

Looking for the perfect products to incorporate into your lash and brow routine? Here are some tried-and-true favorites you should definitely consider:

RevitaLash® Advanced Eyelash Conditioner: Our physician-developed formula delivers proven lash serum benefits for stronger, more beautiful lashes.

RevitaBrow® Advanced Eyebrow Conditioner: This award-winning brow serum addresses the visible signs of eyebrow aging due to chemical and environmental stressors – which can help you score healthier-looking, bolder brows.

Micellar Water Lash Wash: A great choice for sensitive eye care. This gentle cleanser soothes and hydrates lashes, brows, and eyelids. It effectively removes makeup, dirt, and oil without drying the skin. Plus, it works without harsh rubbing!

Lash & Brow Masque: This deep conditioning treatment gives intense hydration. It repairs damage and transforms your lashes and brows.

Hi-Def Brow Gel and Length Define Tubing Mascara: Complete your beauty routine with products that not only look great, but keep your lashes and brows healthy with conditioning ingredients.

Transform Your Eyes with Proper Care

If you’ve been neglecting your lashes and brows, now’s the time to rethink your routine. Your lash and brow care routine doesn’t have to be complicated to work well.

When you learn to care for your lashes and brows and use the best products for their health, you can achieve stronger, more beautiful lashes and brows. And you’ll see results sooner than you think.

Ready to give your lashes and brows the attention they deserve? Get out there and start building your lash and brow care routine. Use products made to nourish, protect, and enhance your natural beauty. Your eyes – and your confidence – will shine brighter than ever!

FAQs: Your Questions Answered

How often should I apply serums?
For best results, apply lash and brow serums once daily. And keep in mind: consistency is key! Daily use delivers the most noticeable improvements.

Can Micellar Water Lash Wash remove waterproof makeup?
Micellar Water Lash Wash is not formulated for use with waterproof makeup – and there’s a reason. At RevitaLash® Cosmetics, we prefer to stay away from waterproof cosmetics, as the removal process can damage brows and lashes. Our gentle micellar water formula is designed to remove dirt, oil, and non-waterproof makeup while leaving the skin, lashes, brows, and lids cleansed, soothed, and hydrated.

Can you use the Lash & Brow Masque daily?
While the Lash & Brow Masque is gentle enough for frequent use, we recommend using this intensive treatment two times per week.

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