Brows!  Girl-next-door natural, defiantly demure, or bodaciously bold - brows have never been more in style. From must-haves such as brow pencils, brow gels, and tweezers, to newer products and practices like brow serums and microblading (for those over-pluckers from the 80’s and 90’s), the category is growing like crazy and brows are truly having a moment. And when you consider the power of the brow, that moment is long overdue and well deserved. They say the eyes are the windows to the soul, and one of the first things people notice when they see you.  Well, if the eyes are the windows, then the brows are the curtains that frame them.  

As the lash and brow experts, we’ve learned a lot about what women expect from products specifically formulated for brows.  To learn more about one of the most important lessons we’ve learned about how to create brows that don’t budge, read on.

The Secret to Brows That Don’t Budge

If we’ve learned anything from makeup tutorials and Instagram beauty shots in recent years, it’s that brows are everything (not to be dramatic). Back in 2014, brows jumped onto the beauty scene in a major way and we haven’t looked back since. Brows shape the rest of your look and define your face - and whether they’re big, bold and sculpted or natural and effortless, it’s important to choose products that will lock in your look.

Enter Hi-Def Brow Gel – a breakthrough brow gel that conditions and tames unruly brows while sculpting and defining your shape. This Ophthalmologist and Dermatologist reviewed formula is packed with good-for-you ingredients, including peptides and Oat Beta Glucan to fortify and condition brow hairs, while leaving out all the bad stuff (we’re looking at you parabens, phthalates and BHT). Basically, this stuff is brow gold in a bottle – results are immediate and long lasting for beautiful brows that don’t budge.

Recently, we put Hi-Def Brow Gel to the test to see how it would wear throughout a busy, 12-hour day. Read on to for two of our very own employees’ testimonials.

Maddy Jacobus, Marketing Specialist

I like to have fun with makeup, but I don’t play around when it comes to my brows. My go-to look is more natural and effortless, but I need something that holds my brows in place during long, busy days. Hi-Def Brow Gel in 'Soft Brown' is basically the answer to my brow prayers. For this challenge, I applied it early in the morning and went to brunch, the farmer’s market, the beach (on a very hot day), and to dinner. By the end of the day, most of my makeup had faded but my brows still looked perfect, if I do say so myself. The moral of the story: if you need a brow gel to take you from work to a work out and everything in between, Hi-Def Brow Gel is it.

Vanessa Meraz, Marketing Assistant

I love makeup and have experimented with many brow gels. It’s been hard to find the perfect one – some are too pigmented, some aren’t pigmented enough, and some don’t have enough hold. For the 12-hour brow challenge, I was interested to see how Hi-Def Brow Gel would hold up. I chose the color ‘Dark Brown’, applied my makeup as usual and started my day.

After a full day of shopping, eating out, seeing a movie, and getting home late (1am!), my brows looked just as good as they did when I started my day - not a hair was out of place and they hadn’t faded at all! Needless to say, I was thrilled with the results and have definitely found my new go-to brow gel.

Want to watch our live 12-hour brow challenge?  You can find it here