Real Results with this Ultimate Lash Care Routine

Real Results with this Ultimate Lash Care Routine

Like your skin and your hair, your lashes thrive on a consistent routine. Investing a few minutes a day in caring for your lashes pays off, big time—in the form of healthier looking, more dramatic lashes that can help you look more vibrant and youthful. A good routine is even more important if you get lash extensions or lash lifts, or if you wear makeup daily.


If you don’t already have a lash care routine, you might not know where to begin—but we’re here to walk you through it, step by step. The best part? Getting your strongest, lushest lashes only takes a few minutes a day. Let’s get started.

flay lay iimage of RevitaLash Advanced, Defining Eyeliner Liner and Double-Ended Volume Set

The Benefits of a Lash Care Routine (A.K.A. Why Bother?)

As we navigate through daily life and the aging process, various factors can cause our lashes to become compromised and prematurely aged. Medications, environmental aggressors, drying makeup (especially waterproof formulas), and damage from services such as lash extensions, tints, or lash lifts can leave lashes looking dry, brittle, and lackluster.

A lash care routine can help address the visible effects of these stressors. The centerpiece of any good lash routine, a conditioning lash serum, helps strengthen, soften, and enhance your natural lashes while protecting against breakage and improving flexibility and shine. Additional products, like a nourishing lash mask, can provide even more benefits including instant hydration and damage repair.

The right lash routine can even help boost your lashes’ natural lift and curl. Our RevitaLash® Advanced serums are formulated with patented technology for The Curl Effect®, which not only delivers necessary nutrients directly to lashes, but can also leave them with a natural, eye-opening curl.

How to Build Your Lash Routine

The key to the perfect lash routine isn’t just about the formulas you choose, but how well they work together. The products should not only perform well individually, but should offer even better results when used in tandem.

Here’s what a routine for healthy, strong, beautiful lashes should look like:

Should You Apply Lash Serum in the Morning or at Night?

The good news: Great lashes can be had whether you’re an early bird or a night owl. You can apply a lash serum like our RevitaLash® Advanced either in the morning or at night. What matters is that your lashes are clean, dry, and makeup-free before you apply your lash serum…and that you stick to a consistent routine, applying your serum once a day, every day for best results.

How Does Lash Serum Work?

It’s the most important step of your lash care routine…and the secret is in the physician-developed science. Our RevitaLash® Advanced, RevitaLash® Advanced Sensitive, and RevitaLash® Advanced Pro all feature our proprietary, patented technology for The Curl Effect®. This breakthrough blend of biotin, peptides, lipids, and green tea extract rich in panthenol helps condition, strengthen, and soften eyelashes—and it can also enhance lashes’ natural lift and curl. To test The Curl Effect®, we asked five users to trial our RevitaLash® Advanced for 16 weeks. We followed them through their lash journey—and the results were incredible. Our subjects saw an increase in lash curl between 30 and 59 degrees*, going from straight or downturned lashes to a lifted, eye-opening look.

No Wonder Our Lash Serums are Award Winners

With a total of over 35 awards between them, our lash serums have earned their place as the industry’s most trusted lash formulas. Editors and readers of Allure, Cosmopolitan, New Beauty, Real Simple, and more have given our products their stamp of approval and reach for them time and time again.

Our best-selling RevitaLash® Advanced won not one, but two Reader’s Choice Awards in 2023 from New Beauty and Cosmopolitan. “I like that this was created by a doctor because it doesn’t irritate my eyes, yet it really transforms my lashes!” one New Beauty reader raved.

Meanwhile, our RevitaLash® Advanced Sensitive won a whopping five awards in its first year on the market—and the accolades keep rolling in. Most recently, our sensitive formula won a 2023 Beauty Award from New Beauty, whose editors named it, “perfect for anyone who wants to achieve beautiful lashes, but finds other serums irritating.” It was also one of only 25 new products to score a 2023 Smart Beauty Award from Real Simple.

Step 1

Cleanser & Makeup Remover

Starting your routine with clean, makeup-free lashes is a must. Choose a cleanser and makeup remover that’s gentle on lashes and oil-free (oil can damage lash extensions, if you wear them, and can leave a residue that interferes with your lash serum). Our Micellar Water Lash Wash is a great option; it uses micellar technology to remove makeup, dirt, and oil without leaving any residue. Plus, it’s safe to use with lash extensions.

Step 2

Eyelash Serum

The workhorse of your lash routine, an eyelash serum conditions, strengthens, and enhances your lashes with ingredients like biotin, peptides, and nourishing plant extracts. Choose a serum that suits your needs; all three of our lash serums—RevitaLash® Advanced, RevitaLash® Advanced Sensitive, and RevitaLash® Advanced Pro—are physician developed and formulated with Curl Effect technology.

Step 3

Lash Mask

There are nourishing masks for your skin and your hair…why not for your lashes? Our Lash & Brow Masque is a one-of-a-kind ultra-reparative treatment that immediately hydrates damaged lashes and brows in a single, 15-minute application. Use it twice a week to counteract the damaging effects of daily makeup usage, over-styling, and professional lash and brow services.

Step 4

Primer & Mascara

Finish off your look by creating maximum lash drama with a volumizing primer and mascara. For your healthiest lashes, choose a formula that conditions while you wear, like our Double-Ended Volume Set.

Expert Tips for Getting the Most Out of Your Lash Routine

For eye-catching results, heed these do’s and don’ts to make your lash routine work for you:

DO apply your products in the correct order. If you use lash serum at night, remove your makeup first. If you use lash serum in the morning, apply it and let dry before beginning your makeup.

DON’T use products that aren’t safe for and gentle on your delicate eye area. Choose ones that are ophthalmologist- and dermatologist-reviewed, hypoallergenic, and free of potentially irritating ingredients like fragrance, parabens, and phthalates.

DO choose formulas that work well together. For example, use an oil-free cleanser to prep your lashes for serum application, and choose a mascara that offers additional conditioning benefits.

DO stay consistent. If you commit to your daily lash routine, you’ll see better results over time.


Start building your ultimate routine with our physician-developed serums featuring Curl Effect technology that can lift your natural lashes.

RevitaLash Advanced

Love a bestseller? Choose our RevitaLash® Advanced—so popular that a tube sells every 30 seconds worldwide.‡

RevitaLash Advanced Sensitive

Sensitive eyes? Our RevitaLash® Advanced Sensitive is designed to be gentle with encapsulated time-release technology.

RevitaLash Advanced Pro

Prefer to leave your lash routine in the trusted hands of a professional? Our RevitaLash® Advanced Pro is exclusive to select pro locations.

*Individual results may vary.

‡Based on 2022 sales divided by the number of seconds in a year.

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