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Castor Oil For Lash Health?

May 24, 2021

A quick trip around the blogosphere and you’ll see everything from Avocado oil, to Castor Oil, to Argan Oil, to Coconut Oil and even Vaseline… each touted as great for your brows and lashes. But, do they actually work?
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Pencils and Gels and Pomades, Oh My!

May 18, 2021

Most brow products use the same language – tame, sculpt, build, accentuate. With such a myriad of products, it would be nice to know exactly what they do! Here's everything you need to know about all the brow products on the market, what they do, and how to use them.
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Give Your Mom the Gift of Beautiful Eyes!

May 06, 2021

Your mom… she’s impressive. Often casual, sometimes elegant, she is always confident in her own skin. She’s still the woman you strive to be.

This Mother’s Day (or any day, for that matter), why not give her a gift to help beautify and revive her favorite assets.

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Image of the tip of Hi-Def Brow Pencil laying on a background of the same dark brown color

The Science of Beauty Is Much More than Skin Deep

May 04, 2021

How many poor-quality products find their way to the bottom of your makeup bag while you continue searching for the best brow gel, best mascara, or best eyeliner?
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Rock, Roll, or Stroke?

April 20, 2021

How many ways to apply mascara can there be? You’d be surprised!
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A Better Lash Lift? Here’s How!

April 16, 2021

Imagine, gorgeous, dark, curled lashes before you have your first cup of coffee! That’s the beauty of a lash lift.
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Real Curl without the Lash Curler… Really?

April 14, 2021

At last, a way to curl your natural lashes without the inconvenience, risk of damage, and extra step of a lash curler. It’s a godsend - a miracle of sorts!
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5 Minutes to Sky-High Lift… and Fantastic Volume

April 06, 2021

It’s time you took a long look at the shampoo and conditioner in your shower. Same old, same old won’t cut it if you’re not getting the lift and fullness and essential hydration you want.
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Three Steps to Bold & Beautiful Brows

April 05, 2021

So you’re not Cara Delevingne! Really, who is? Fess up - you think your brows can't be anything more than average, right? Here’s the point: they can be so much more. 
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Spring Fallout… It’s a Real Thing This Year

March 29, 2021

Doctors are reporting an alarming trend - more cases of stress-related hair loss during the past pandemic year.
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Just When You Thought Pandemic News Couldn’t Get Any Worse...

March 26, 2021

On February 18th, no less a prestigious source than the New York Times ran this disheartening headline: "You're Not Imagining It: The Pandemic Is Making Your Hair Fall Out." According to the Times, doctors are reporting an alarming trend more cases of stress-related hair loss during the pandemic year ... Hope is here.
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Image of model applying Defining Liner eyeliner to her eyelid

Before You Use Any Cosmetic Near Your Eyes, Make Sure of Three Things

March 24, 2021

When it comes to cosmetics, it’s important to look for high-end, science led products that ensure the utmost safety of your most treasured assets. We can’t stress this enough - no cosmetic is worth putting your vision at risk! 
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