Skip to main content
Mobile Label

Your Bag is Empty

FREE FULL-SIZE AQUABLUR® WITH $100+ PURCHASE

News

This Is the Best Product to Lock Brows in Place

This Is the Best Product to Lock Brows in Place

May 03, 2023

Whether you opt for full and feathery brows, skinnier arches that nod toward ‘90s brow trends, or something in between, there are plenty of tools and products to help you get the look you’re after.

No matter which brow style you choose, one factor is nonnegotiable: staying power. You need a product to lock your brows in place; one that can be used in multiple ways to customize your look. You need our tinted Hi-Def Brow Gel.

Read More
Your Questions About Hi-Def Brow Gel, Answered

Your Questions About Hi-Def Brow Gel, Answered

April 28, 2023

A good setting gel is must for maximizing your brows’ impact. And if bold, dramatic brows are your signature, then you’re well aware that not just any brow gel formula will do.

Enter our award-winning Hi-Def Brow Gel.

Read More
At-Home Brow Lamination: Get the Look in 5 Easy Steps

At-Home Brow Lamination: Get the Look in 5 Easy Steps

April 13, 2023

Every few years a new trend comes around that completely changes how we groom our lashes and brows. Eyelash extensions, microblading, and lash lifts all took the beauty industry by storm and have proven themselves as game changers when it comes to everyday beauty. The newest trend on the block is brow lamination – a process similar­ to a lash lift, where brow hairs are brushed up and permed to create a bold yet feathered look that lasts for weeks.
Read More

6 Reasons Why You May Be Experiencing Thinning Brows

6 Reasons Why You May Be Experiencing Thinning Brows

April 05, 2023

Full, natural brows are widely coveted today, and there’s no shortage of products and procedures to achieve them. Between pencils, powders, and gels, to services like microblading, tinting, andbrow lamination, the options to help you achieve your desired brow look can feel overwhelming and time consuming – especially if you feel like your brows may be thinning.
Read More
Be Your Own Beauty Guru with These At-Home Treatments

Be Your Own Beauty Guru with These At-Home Treatments

March 22, 2023

While there’s no replacement for the skilled hands of a professional, DIY beauty treatments you can do at home are a great way to maintain your brows, hair, and skin between salon and spa visits. Plus, being your own beauty guru is an incredibly fun way to spend a relaxing night in.

Read More
Celebrate with Us: International Women’s Day 2023

Celebrate with Us: International Women’s Day 2023

March 08, 2023

March 8 is International Women’s Day, a day that we’re proud to celebrate every year.

The reason? Empowering women is at the heart of everything we do, inspired by our Co-Founder Gayle Brinkenhoff’s vision to help women feel beautiful during the most difficult time of their lives—undergoing cancer treatment.

Read More

5 Simple Ideas to Add More Self-Care to Your Life

5 Simple Ideas to Add More Self-Care to Your Life

March 03, 2023

While practicing self-care is clearly important, it often falls by the wayside in our busy day-to-day lives. These easy self-care ideas can help you prioritize yourself, improve well-being, and lower stress…without feeling like a chore. 
Read More
Why You Need to Try This Award-Winning Lash Serum

Why You Need to Try This Award-Winning Lash Serum

February 23, 2023

Dramatic, fluttery eyelashes have been coveted as a sign of beauty for centuries. And there have never been more products promising to deliver the lush lashes of your dreams than there are today.
Read More
Everything You Need to Know About Your Lash Cycle

Everything You Need to Know About Your Lash Cycle

February 09, 2023

Just like the hair on your head, your eyelashes go through a natural cycle of growth and eventual shedding. Before getting caught up in expensive beauty treatments or jumping to conclusions about lash fallout, it’s important to understand this lash growth cycle. 
Read More

Your Most Asked Questions About RevitaLash® Advanced, Answered

Your Most Asked Questions About RevitaLash® Advanced, Answered

January 23, 2023

Interested in this best-selling lash serum? Here’s everything you need to know about how to use it, who it’s for, and what it can do for your lashes.
Read More
Your Lashes and ‘The Curl Effect’

Your Lashes and ‘The Curl Effect’

January 19, 2023

You may already use and love RevitaLash® Advanced. But have you heard of The Curl Effect®? Our award-winning serum, beloved by millions, not only helps your lashes look and feel their best. It can also enhance their natural curl. Some users experience a visibly noticeable lift without even touching a lash curler. 
Read More
Resolutions for a New, More Beautiful Year

Resolutions for a New, More Beautiful Year

January 10, 2023

Let your eyes be the gateway to a dazzling 2023. How? By carrying out a few surefire resolutions aimed at making your brows and lashes the centerpiece of your look.
Read More



Subscribe