Brow trends wax and wane (skinny ‘90s brows, anyone?), but regardless of what’s hot this week on TikTok, your best brows are the ones that suit your facial features. Luckily, it’s easy to identify the best brow shape for your face using a few general guidelines, plus the right tools and products to help you achieve arch excellence. Your ‘good brows’ era starts now.

Brow Shaping 101 (for All Face Shapes)
When it comes to shaping your brows, a few basic rules apply no matter your facial geometry. Hold a pencil up to your face to make sure your brow boundaries line up:

• The inside of your brow should align with the bridge of your nose.
• Your arch should peak above the outside of your iris and lie on your brow bone.
• Imagine a diagonal line tracing from the outside of your nose to the outer corner of your eye. The tail of your brow should reach this spot.

Now that you’ve found these three key points, you can adjust your brows to flatter the shape of your face.

 

Best for a Round Face Shape: Arched Brows
A higher arch can help elongate a round face and add a bit of sharpness that complements the soft lines of your face shape.

To get the look, use Hi-Def Brow Pencil to create hairlike strokes, defining your brows with a slight peak at the brow bone. Brush brow hairs upward with Hi-Def Brow Gel to further sculpt your arch.


 

Best for a Long Face Shape: Straight Brows
Straight brows help to balance a long face shape by creating the look of horizontal width. Fill in brows with Hi-Def Brow Pencil using quick, short strokes to mimic the look of brow hairs; you can choose to extend your brows a bit longer at the ends if you like.

 

 

 

 

Best for a Square Face Shape: Soft Brows
Soft, feathery brows without sharp angles beautifully offset a square jawline. Instead of a pencil, use tinted Hi-Def Brow Gel to softly define brows and fill in sparse patches. Apply using upward strokes, moving from the inner to the outer corners. 

 

 

 

 

Best for a Heart Face Shape: Rounded Arch
A heart-shaped face is wider at the forehead and comes to a point at your chin. Softly rounded arches counter this face shape’s angularity. Use our Precision Tweezer to remove stray hairs, perfecting your brows’ gentle arc.

 

 

 

 

Bonus Trend for Any Face Shape: Invisible Brows

Have you seen celebrities’ brows recently? Maybe not…because many are bleaching their eyebrows to embrace the ‘invisible brow’ trend. It’s a fun look to experiment with…if you dare.

To get the invisible brow look, you have two options: 1) Bleach the hairs of your brows (best done by a professional!) and groom them with Hi-Def Brow Gel in Clear. 2) Go the less permanent route and use concealer to cover your brows.