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Transform Brows & Lashes: From Care to Glam in 3 Easy Steps

When it comes to framing your face, few features pack as much of a punch as your eyebrows and lashes. But getting beautiful, healthy-looking brows and lashes is more than just finding the best makeup for brows and lashes. You also need the right brow and lash care routine.


But what, exactly, does that routine look like? Our three-step brow and lash routine includes a lash and brow masque and serum followed by makeup. This routine delivers everything you need to get the lashes and brows you crave. Let’s explore the routine, as well as the benefits of lash and brow serums and masks. We’ll share tips to repair damaged brows and lashes, plus product recommendations.

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Step 1: Revive and Nourish with a Mask Treatment

When your hair is feeling damaged or dry, you use a conditioning treatment. So, why would your brows and lashes be any different? The first step of any great brow and lash care routine is repair and nourishment.

We’ve specifically formulated our Lash & Brow Masque to address damage from a variety of sources. These sources include services like lash extensions, lash lifts, or brow lamination that have weakened the natural lashes or brows. Over-styling and daily makeup usage can also leave lashes and brows damaged and brittle.

So, how does Lash & Brow Masque repair and replenish brows and lashes? The powerful formula features key ingredients that work together to fortify your brows and promote beautiful lashes, including:

  • Biotin, which conditions, strengthens, and supports lash and brow health
  • Tri-Flora Complex (Ginseng, Gleditsia, and White Nettle) to fortify hair and bring back shine
  • Trehalose, which repairs moisture levels and protects from breakage
  • Vitamin E, which delivers a powerful dose of antioxidants

These ingredients don't just mask problems (despite having “masque” in the title!). They actively work to improve the condition of your brows and lashes from the inside out. In a consumer study, 80 percent of users said Lash & Brow Masque added restored hydration after just one use. They also saw even better results over time. (Survey results from an independent 3-week consumer study including 75 participants.) Results like these are why this physician-developed treatment mask makes the perfect foundation for your brow and lash care routine.

How to Use Lash & Brow Masque for Best Results

For best results, incorporate Lash & Brow Masque into your routine twice weekly:

  1. On clean, dry brows and lashes, use the applicator to fully coat hairs with the product.
  2. Keep the mask on for 15 minutes or until it dries completely. This is a great time to do other tasks, like applying a face mask!
  3. Gently rinse your lashes and brows with warm water. Keep rinsing until the product starts to loosen or come off.
  4. Use the comb side of the applicator to remove the rest of the product.
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Step 2: Enhance Lashes & Brows with Award-Winning Serums

Once you’ve tackled repair and conditioning with Lash & Brow Masque, it's time to focus on enhancing your natural lashes and brows. And that’s where our physician-developed, clinically tested brow serum and lash serum come into play.

For Lashes: RevitaLash® Advanced

We’ve formulated our RevitaLash® Advanced lash conditioning serum to strengthen lashes, protect against breakage, and improve flexibility and shine. The end result? Healthier, dramatic-looking natural lashes. Key ingredients include:

  • BioPeptin Complex®. Our exclusive technology includes peptides, biotin, lipids, and green tea extract, which is rich in panthenol. It helps condition, strengthen, and soften eyelashes while also defending from breakage and brittleness.
  • Revitasome® Technology. This plant-based liposomal encapsulated delivery system offers time-release technology designed to support ingredient absorption into the lashes, driving optimal results. It’s also designed to be gentle for those with sensitive eyes.
  • Ginseng & Swertia Japonica. These plant extracts are rich in antioxidants and Vitamin B, which help protect and revitalize the lashes.
  • Saw Palmetto, high in fatty acids and plant sterols, helps condition the lashes and add shine.
  • Amino Acids & B Vitamins, which help fortify, smooth, and condition.

For Brows: RevitaBrow® Advanced

RevitaBrow® Advanced is our brow conditioning serum formulated to address all sorts of brow issues. These issues include signs of aging from environmental and/or chemical stressors and over-grooming. Daily use leaves brows looking healthier and more luxurious. RevitaBrow® Advanced shares a number of ingredients with RevitaLash® Advanced, but with a formula tailored specifically for brow hair. Ingredients include our BioPeptin Complex®, ginseng and Swertia japonica, and amino acids and B vitamins. This eyebrow serum also contains calendula, a natural humectant that helps retain moisture and improve flexibility.

Serums So Good, They’ve Won Multiple Awards

RevitaLash® Advanced and RevitaBrow® Advanced are top serums for eyebrows and lashes. They have ingredients that show clear results – and we’ve got the awards to prove it.

Some of our recent awards* include:

  • 2023 Holy Grail Beauty Award Winner, Cosmopolitan (RevitaLash® Advanced)
  • 2023 Readers’ Choice Beauty Award Winner, Cosmopolitan (RevitaLash® Advanced)
  • 2023 Beauty Awards Winner, Women’s Health (RevitaLash® Advanced) 12x Best of Beauty Award Winner, Allure (RevitaBrow® Advanced)
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How to Use the Serums for Best Results

The beauty of our serums lies not just in their ingredients, but also in their simplicity. For best results, use each serum daily:

For RevitaLash® Advanced:

  1. Prep your lashes: If you use an oil-based cleanser or makeup remover, remove any residue using a micellar water cleanser. This residue can leave a film that blocks the product from reaching your lashes.
  2. Apply a thin line to clean, dry upper eyelashes only, above the lash line.
  3. Allow to dry completely (2 to 3 minutes) before applying makeup or going to sleep

For RevitaBrow® Advanced:

  1. Apply a few short strokes to clean, dry brows with the specially designed eyebrow applicator.
  2. Allow 2 to 3 minutes for the product to dry completely before applying makeup or going to sleep.

For the best results, use both RevitaLash® Advanced and RevitaBrow® Advanced every day. Consistency is important! With regular use, you can expect to see visible improvements.

Step 3: Complete Your Look with Expert Makeup Application

Caring for your natural brows and lashes with a mask and serums will help to improve their health and appearance over time. They’re the pillars of your lash and brow routine. But for immediate impact, makeup can help you create the look of more dramatic brows and lashes.

There’s no one-size-fits all approach to makeup. Some people like a bold brows and lashes makeup look, while others prefer a more natural vibe. Either way, some steps you’ll want to incorporate into your routine include:

  • Define your brows. Using our Hi-Def Brow Pencil, fill in sparse areas of your brows using light, feathery strokes (which mimics the look of natural hair). Blend the color with the spoolie brush.
  • Set with tinted gel. Once you define your brows, apply our Hi-Def Brow Gel. Brush through your brows in short, upward strokes. Keep going until you reach the intensity you want. Not only will this add a pop of color, but it will lock brows in place all day!
  • Add mascara. Finish off the look with our Double-Ended Volume Set. Begin by applying the primer from the roots to the tips. Then, quickly use the volumizing mascara for bold lashes.

Your Brow and Lash Transformation Starts Now

Getting beautiful brows and lashes doesn’t have to be complicated! This three-step routine gives you everything you need to transform your look. It helps your brows and lashes look healthier and more dramatic. Whether you're looking to repair damage, boost hydration, or simply enhance what you already have (or all three!), this routine will help you hit your lash and brow goals.

*Prior to 2025 addition of Revitasome® Technology.

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