UK’s GMTV touts Revitalash Eyelash Conditioner as BRILLIANT!!!

Revitalash is featured on The Doctors as the alternative to eyelash transplants. Revitalash is a daily use eyelash conditioner that makes your lashes appear longer, thicker, fuller and more gorgeous than ever before! Call 877-909-5274 or visit www.revitalash.com for more details.

The View’s Emmy Award Winning makeup artists tout Revitalash as “one of the most amazing technolgies out there.”

It is a statement from our community that no one will ever fight this disease alone. Walkers are advocates for those who turn to City of Hope for help when they need it most.

Thanks for all your support!

-Team RevitaLash®

A portion of all proceeds will benefit Breast Cancer Research initiatives.

Athena Cosmetics, Maker of RevitaLash®, Files Suit Against Allergan for Alleged Violations of Federal Antitrust, Federal Trademark, and Federal Unfair Competition Laws

Henderson, Nevada (August 18, 2009) – Athena Cosmetics, Inc. today announced that on July 13, 2009, it filed a Second Amended Answer and Counterclaims against Allergan, Inc., alleging violations of federal antitrust law, federal trademark law, and federal unfair competition law. The allegations are based in part on Allergan’s conduct prior to and during its litigation of two pending patent infringement lawsuits. Now consolidated into one action, these lawsuits are pending against various manufacturers of eyelash enhancement products. Athena Cosmetics is the maker of RevitaLash® Eyelash Conditioner, a cosmetic product developed to enhance the appearance and beauty of natural eyelashes.

Reference: U.S. District Court, Central Division of California (1) SACV 07-1316 (2) SACV 09 0328.

About Athena Cosmetics, Inc.
Athena Cosmetics, Inc. was established in November, 2006. RevitaLash® Eyelash Conditioner, the company’s original cosmetic product, was created by ophthalmologist, Michael Brinkenhoff, M.D., as a gift for his wife while she was recovering from breast cancer in order to give her eyelashes renewed vitality and beauty. RevitaLash® has received an overwhelmingly positive response from women throughout the world. It can be found in more than 5,000 premium spas, salons, and physician’s offices across the country and around the world. Other Athena Cosmetics products include Hair by Revitalash® and Mascara by Revitalash®. The company is committed to providing safe, reliable, quality cosmetic products and embraces the spirit of philanthropy by supporting breast cancer research and education initiatives.

For press inquiries contact Roz May at rozmaypr@gmail.com or 1.818.508.0242

Athena Cosmetics, inc. Maker of RevitaLash®, Lashes Out Against Breast Cancer

Company Continues Support of Breast Cancer Research with Commitment to University of Washington School of Medicine

Athena Cosmetics, Inc. today announced a donation of $10,000 to support forward-looking research projects, including the Tumor Vaccine Group at the University of Washington. This contribution makes the latest in the company’s on-going commitment to fight Breast Cancer.

Since the company launched its first product, RevitaLash®, this mission has been in the hearts and minds of everyone at the company. Gayle Brinkenhoff, wife of Dr. Michael Brinkenhoff who created RevitaLash®, is a breast cancer patient and survivor. So, supporting breast cancer initiatives is of paramount importance to the company.
“Athena Cosmetics, Inc. is committed to using a portion of our corporate profits to support breast cancer research and educational initiatives,” states Michael Brinkenhoff, M.D., President. “We are excited and impressed with the University of Washington’s Tumor Vaccine Group and its mission to conduct basic and clinical cancer research that leads to the development of effective immune-based cancer therapies. Their work with the multi-antigen breast cancer vaccine program is particularly promising and we are delighted to contribute towards its success.”

The groundbreaking work at the Tumor Vaccine Group emphasizes translational research, which means that under one roof efforts are moved from the lab bench to the bedside. “Our integrative research approach is gaining wider recognition throughout the cancer research community,” comments Nora Disis, M.D., Principal Investigator. “We appreciate Athena Cosmetics’ commitment to breast cancer research, and their support in helping us generate novel approaches to cancer treatment.”

About Revitalash and Athena Cosmetics, Inc.

RevitaLash® Eyelash Conditioner was developed by an ophthalmologist who was motivated to create a safe cosmetic product to enhance the beauty and attractiveness of women’s natural eyelashes after his wife’s eyelashes were devastated by chemotherapy treatments for breast cancer. To honor its beginnings, Athena Cosmetics, Inc. contributes a portion of the proceeds from sales of RevitaLash® to support breast cancer research and educational initiatives.

Athena Cosmetics, Inc. was established in November, 2006. RevitaLash® Eyelash Conditioner, the company’s original product, has received an overwhelmingly positive response from women around the world. RevitaLash® can be found in more than 5,000 physician’s offices, premium spas and salons across the country and around the world. Other Athena Cosmetics products include Hair by Revitalash® and Mascara by Revitalash®.

For press inquiries contact Roz May at rozmaypr@gmail.com or 818.508.0242.

FOR IMMEDIATE RELEASE CONTACT: Roz May

818.508.0242

rozmaypr@gmail.com

MORE EYE CANDY FROM ATHENA COSMETICS, INC.

Maker of Popular, RevitaLash^® Eyelash Conditioner Introduces

Mascara by Revitalash^®

From the red carpet to the big screen, from the runways to the real way, there is no doubt that luscious eyelashes are a popular beauty trend around the world. And one company leading the way is Athena Cosmetics, Inc. with their hugely successful RevitaLash^® Eyelash Conditioner.

Now, responding to popular demand, the company is unleashing even bigger looking lashes with Mascara by Revitalash^®. This high-performance, clump-free formula delivers thicker, fuller and more luscious eyelashes than ever.

A custom designed brush, separates and defines the lashes for an eye-popping finish. Used together with RevitaLash Eyelash Conditioner, the results are even more stunning.

Mascara by Revitalash^® will be sold in spas and salons for a suggested retail price of $24.00.

About Athena Cosmetics, Inc.

Athena Cosmetics, Inc. was established in November, 2006. RevitaLash^® Eyelash Conditioner, the company’s original product, has received an overwhelmingly positive response from women around the world. RevitaLash^® can be found in more than 5,000 physician’s offices, premium spas and salons across the country and around the world. Other Athena Cosmetics products include Hair by Revitalash^® and Mascara by Revitalash^®. For information about the product line visit www.athenacosmetics.com.

For press inquiries contact Roz May at rozmaypr@gmail.com or 818.508.0242.

818.508.0242

YOU WON’T BELIEVE YOUR EYES

Cosmetic Eyelash Conditioner Noticeably Improves Appearance of Natural Eyelashes

So They Look Longer, Fuller, Thicker

The latest evolution in dramatic eyes has arrived: RevitaLash® Eyelash Conditioner. Developed by Michael Brinkenhoff, M.D., RevitaLash® was created to enhance the beauty of natural eyelashes so they appear longer, thicker, fuller, and darker even without makeup.

For ages women have been batting their eyelashes to flirt with men. It’s common knowledge that the eyes are a powerful tool of attraction. It’s even a scientific fact that an intense gaze is one of the most effective ways a woman can show her interest in a man. From the days of Cleopatra’s kohl lined lids to Elizabeth Arden and Helena Rubenstein’s introduction of modern eye makeup and mascara following World War I, we are still searching for new ways to dramatize our eyes. And now, RevitaLash® can really make a difference.

The secret is out and it’s fast becoming a celebrity favorite in America, receiving rave reviews from such fans as Marcia Cross, Becki Newton, Patricia Arquette, Courtney Cox, Emily Procter, Vanessa Williams, Lindsay Price, Ivanka Trump, AnnaLynne McCord, Karina Smirnoff, Patti Stanger, Kristin Chenoweth, Anne Hesche, Felicity Huffman, Debra Messing, Lorraine Bracco, Hayden Panettiere, Dayna Devon and many more. It can be found at high-end spas and specialty retailers throughout the states.

“A Star is Born”

RevitaLash is one of the most exciting and effective products to come along in decades. It was born out of Dr. Brinkenhoff’s desire to give his wife Gayle a very special gift while she was recovering from breast cancer. Intensive chemotherapy treatments had damaged Gayle’s once beautiful eyelashes, leaving them sparse, breakable and fragile.

As a practicing ophthalmologist for more than 25 years, Dr. Brinkenhoff knows a thing or two about eyes. Based on his experience, he believed that he could develop a safe formula that would give Gayle’s eyelashes renewed health, strength and beauty. After extensive research with a team of talented cosmetic chemists, Dr. Brinkenhoff formulated a conditioner that after just a few weeks, gave renewed vitality to Gayle’s eyelashes. It was just what the doctor ordered!

“Often we feel helpless when someone we love is suffering,” comments Dr. Brinkenhoff. I am very fortunate, in my own small way, to have been able to help in Gayle’s recovery. Watching her excitement about her beautiful looking eyelashes has been a real joy.”

“Paying it Forward”

It has been so much of a joy that the Brinkenhoff’s have committed a portion of all the company’s proceeds from RevitaLash® sales to benefit non-profit breast cancer research and education initiatives. This is a very important issue for Gayle.

“It has given me such pleasure to share this product with so many women, those recovering from illness in need of renewed strength and healthy lashes, and those simply seeking longer, fuller looking lashes,” says Gayle. “But most satisfying, is being able to support Breast Cancer Initiatives with our proceeds.”

“RevitaLash Stats”

Directions for use: Once daily, at bedtime, apply a thin line of RevitaLash® to the base of the eyelashes (as though you were applying eyeliner) to produce dramatic results. Once results are achieved, apply two to three times a week for maintenance. Each tube should last approximately three to five months. The suggested retail price is $150.

About Athena Cosmetics, Inc.

Athena Cosmetics, Inc., makers of RevitaLash® Eyelash Conditioner, created the product to enhance the beauty and appearance of natural eyelashes. The company strives to provide complete customer care and satisfaction. In addition, the creators of RevitaLash® are committed to giving back to the community that originally inspired the development of the product. The company proudly donates a portion of RevitaLash® sales to breast cancer research initiatives.

Athena Cosmetics, Inc. was established in November, 2006. RevitaLash^® Eyelash Conditioner, the company’s original product, has received an overwhelmingly positive response from women around the world. RevitaLash^® can be found in more than 5,000 physician’s offices, premium spas and salons across the country and around the world. Other Athena Cosmetics products include Hair by Revitalash^® and Mascara by Revitalash^®.

For press inquiries contact Roz May at rozmaypr@gmail.com or 818.508.0242.

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