RevitaLash^® is part of making a difference in the fight against breast cancer by joining this inspiring Walk. RevitaLash^® is pleased to participate in its 3rd year of Walk for Hope. With just a few steps and team work from our wonderful staff, Team RevitaLash^® supports research, education and patient care. Walk for Hope to Cure Breast Cancer is a national family-oriented, noncompetitive walk that raises millions of dollars each year to support breast cancer research, treatment and education programs at City of Hope. Walk for Hope is about action.

It is a statement from our community that no one will ever fight this disease alone. Walkers are advocates for those who turn to City of Hope for help when they need it most.

Thanks for all your support!

-Team RevitaLash^®

A portion of all proceeds will benefit Breast Cancer Research initiatives.

FOR IMMEDIATE RELEASE CONTACT: Roz May
1.818.508.0242
rozmaypr@gmail.com

Athena Cosmetics, Maker of RevitaLash^®, Files Suit Against Allergan for Alleged Violations of Federal Antitrust, Federal Trademark, and Federal Unfair Competition Laws

Henderson, Nevada (August 18, 2009) – Athena Cosmetics, Inc. today announced that on July 13, 2009, it filed a Second Amended Answer and Counterclaims against Allergan, Inc., alleging violations of federal antitrust law, federal trademark law, and federal unfair competition law. The allegations are based in part on Allergan’s conduct prior to and during its litigation of two pending patent infringement lawsuits. Now consolidated into one action, these lawsuits are pending against various manufacturers of eyelash enhancement products. Athena Cosmetics is the maker of RevitaLash^® Eyelash Conditioner, a cosmetic product developed to enhance the appearance and beauty of natural eyelashes.

Reference: U.S. District Court, Central Division of California (1) SACV 07-1316 (2) SACV 09 0328.

About Athena Cosmetics, Inc.
Athena Cosmetics, Inc. was established in November, 2006. RevitaLash^® Eyelash Conditioner, the company’s original cosmetic product, was created by ophthalmologist, Michael Brinkenhoff, M.D., as a gift for his wife while she was recovering from breast cancer in order to give her eyelashes renewed vitality and beauty. RevitaLash^® has received an overwhelmingly positive response from women throughout the world. It can be found in more than 5,000 premium spas, salons, and physician’s offices across the country and around the world. Other Athena Cosmetics products include Hair by RevitaLash^® and Mascara by RevitaLash^®. The company is committed to providing safe, reliable, quality cosmetic products and embraces the spirit of philanthropy by supporting breast cancer research and education initiatives.

For press inquiries contact Roz May at rozmaypr@gmail.com or 1.818.508.0242

FOR IMMEDIATE RELEASE
CONTACT: Roz May818.508.0242
rozmaypr@gmail.com

Athena Cosmetics, inc. Maker of RevitaLash®, Lashes Out Against Breast Cancer

Company Continues Support of Breast Cancer Research with Commitment to University of Washington School of Medicine

Athena Cosmetics, Inc. today announced a donation of $10,000 to support forward-looking research projects, including the Tumor Vaccine Group at the University of Washington. This contribution makes the latest in the company’s on-going commitment to fight Breast Cancer.

Since the company launched its first product, RevitaLash®, this mission has been in the hearts and minds of everyone at the company. Gayle Brinkenhoff, wife of Dr. Michael Brinkenhoff who created RevitaLash®, is a breast cancer patient and survivor. So, supporting breast cancer initiatives is of paramount importance to the company.
“Athena Cosmetics, Inc. is committed to using a portion of our corporate profits to support breast cancer research and educational initiatives,” states Michael Brinkenhoff, M.D., President. “We are excited and impressed with the University of Washington’s Tumor Vaccine Group and its mission to conduct basic and clinical cancer research that leads to the development of effective immune-based cancer therapies. Their work with the multi-antigen breast cancer vaccine program is particularly promising and we are delighted to contribute towards its success.”

The groundbreaking work at the Tumor Vaccine Group emphasizes translational research, which means that under one roof efforts are moved from the lab bench to the bedside. “Our integrative research approach is gaining wider recognition throughout the cancer research community,” comments Nora Disis, M.D., Principal Investigator. “We appreciate Athena Cosmetics’ commitment to breast cancer research, and their support in helping us generate novel approaches to cancer treatment.”

About RevitaLash® and Athena Cosmetics, Inc.

RevitaLash® Eyelash Conditioner was developed by an ophthalmologist who was motivated to create a safe cosmetic product to enhance the beauty and attractiveness of women’s natural eyelashes after his wife’s eyelashes were devastated by chemotherapy treatments for breast cancer. To honor its beginnings, Athena Cosmetics, Inc. contributes a portion of the proceeds from sales of RevitaLash® to support breast cancer research and educational initiatives.

Athena Cosmetics, Inc. was established in November, 2006. RevitaLash® Eyelash Conditioner, the company’s original product, has received an overwhelmingly positive response from women around the world. RevitaLash® can be found in more than 5,000 physician’s offices, premium spas and salons across the country and around the world. Other Athena Cosmetics products include Hair by Revitalash® and Mascara by Revitalash®.

For press inquiries contact Roz May at rozmaypr@gmail.com or 818.508.0242.

FOR IMMEDIATE RELEASE CONTACT: Roz May

  818.508.0242

  rozmaypr@gmail.com

MORE EYE CANDY FROM ATHENA COSMETICS, INC.

Maker of Popular, RevitaLash^® Eyelash Conditioner Introduces

Mascara by RevitaLash^® 

From the red carpet to the big screen, from the runways to the real way, there is no doubt that luscious eyelashes are a popular beauty trend around the world. And one company leading the way is Athena Cosmetics, Inc. with their hugely successful RevitaLash^® Eyelash Conditioner.

Now, responding to popular demand, the company is unleashing even bigger looking lashes withMascara by RevitaLash^®. This high-performance, clump-free formula delivers thicker, fuller and more luscious eyelashes than ever.

A custom designed brush, separates and defines the lashes for an eye-popping finish. Used together with RevitaLash^® Eyelash Conditioner, the results are even more stunning.

Mascara by RevitaLash^® will be sold in spas and salons for a suggested retail price of $24.00.

About Athena Cosmetics, Inc.

Athena Cosmetics, Inc. was established in November, 2006. RevitaLash^® Eyelash Conditioner, the company’s original product, has received an overwhelmingly positive response from women around the world. RevitaLash^® can be found in more than 5,000 physician’s offices, premium spas and salons across the country and around the world. Other Athena Cosmetics products include Hair by RevitaLash^® and Mascara by RevitaLash^®. For information about the product line visit www.athenacosmetics.com.

For press inquiries contact Roz May at rozmaypr@gmail.com or 818.508.0242.

New Beauty Magazine’s Winter/Spring 2009 issue discusses Hair Loss at length in their Hair section on Page 152 saying, “Weak hair can result from a variety of factors – regardless of your hair’s natural texture – like an improper diet, styling abuse and even washing too frequently. Diligent use of reconstructive products and treatments are best for adding strength and resilience to your strands, making them stronger and healthier with time.”

New Beauty’s solutions for thicker, healthier hair continue, “With age, our hair naturally begins to thin out, becoming finer and weaker. And, like most women, chances are that your hair will start to gray as it ages, a sign that hair is definitely in need of color. But since the diameter of an aging hair is more narrow, it’s often recommended to leave chemical products like color, perms and straightening solutions on the hair for less time than usual.

FOR IMMEDIATE RELEASE

CONTACT: Roz May

818.508.0242

rozmaypr@gmail.com

Athena Cosmetics, Inc. today announced a donation of $10,000 to support forward-looking research projects, including the Tumor Vaccine Group at the University of Washington. This contribution makes the latest in the company’s on-going commitment to fight Breast Cancer.

Since the company launched its first product, RevitaLash®, this mission has been in the hearts and minds of everyone at the company. Gayle Brinkenhoff, wife of Dr. Michael Brinkenhoff who created RevitaLash®, is a breast cancer patient and survivor. So, supporting breast cancer initiatives is of paramount importance to the company.

“Athena Cosmetics, Inc. is committed to using a portion of our corporate profits to support breast cancer research and educational initiatives,” states Michael Brinkenhoff, M.D., President. ‘We are excited and impressed with the University of Washington’s Tumor Vaccine Group and its mission to conduct basic and clinical cancer research that leads to the development of effective immune-based cancer therapies. Their work with the multi-antigen breast cancer vaccine program is particularly promising and we are delighted to contribute towards its success.”

The groundbreaking work at the Tumor Vaccine Group emphasizes translational research, which means that under one roof efforts are moved from the lab bench to the bedside. “Our integrative research approach is gaining wider recognition throughout the cancer research community,” comments Nora Disis, M.D., Principal Investigator. “We appreciate Athena Cosmetics commitment to breast cancer research, and their support in helping us generate novel approaches to cancer treatment.”

RevitaLash® is a cosmetic eyelash conditioner that has been used by thousands of satisfied customers for over two years. RevitaLash® Eyelash Conditioner was developed by an ophthalmologist who was motivated to create a safe cosmetic product to enhance the beauty and attractiveness of women’s natural eyelashes after his wife’s eyelashes were devastated by chemotherapy treatments for breast cancer.

To honor its beginnings, Athena Cosmetics, Inc. contributes a portion of the proceeds from sales of RevitaLash® to support breast cancer research and educational initiatives.

Athena Cosmetics, Inc. was established in November, 2006. RevitaLash® Eyelash Conditioner, the company’s original product, has received an overwhelmingly positive response from women around the world. RevitaLash® can be found in more than 5,000 physician’s offices, premium spas and salons across the country and around the world. Other Athena Cosmetics products include Hair by Revitalash® and Mascara by Revitalash®.

FOR IMMEDIATE RELEASE

CONTACT: Roz May

818.508.0242

rozmaypr@gmail.com

Las Vegas, Nevada – January 12, 2009 – Athena Cosmetics, Inc., makers of the premier cosmetic eyelash conditioner, RevitaLash®, is pleased to introduce its newest innovation, Hair by RevitaLash®, a revolutionary hair conditioner. This highly anticipated product will be available in salons and spas as early as February 2009.

Men and women who struggle with fine, thinning hair will now have a new tool in their arsenal to achieve more attractive hair. Hair by RevitaLash® is a unique hair conditioner that fortifies and strengthens hair so it appears thicker, fuller and more attractive. In pre-market tests, the appearance of test subjects’ hair was noticeably improved after just two weeks of daily use of Hair by RevitaLash®.

“We are delighted to bring another quality cosmetic product to the marketplace that we expect will be as popular with consumers as RevitaLash®,” said Michael Brinkenhoff, M.D., founder of Athena Cosmetics.

Hair by RevitaLash® is a convenient and easy-to-use foam that is massaged daily in areas where you want the hair to appear thicker and fuller. The product works on natural, colored and chemically treated hair. Many of the ingredients in Hair by RevitaLash® are also in RevitaLash®, which has been shown to be safe in numerous safety studies.

Hair by RevitaLash® will be available at fine salons and spas across the country. The suggested retail price is $180 for a two ounce pump that should last approximately three months with daily use.

About Athena Cosmetics, Inc.

Athena Cosmetics, Inc. was established in November, 2006. RevitaLash® Eyelash Conditioner, the company’s original product, has received an overwhelmingly positive response from customers around the world. RevitaLash® can be found in more than 5,000 quality establishments across the country and around the world and was recently launched in The Plaza Beauty by Warren-Tricomi and the Flagship Warren-Tricomi Salon at the Plaza in New York.

For more information about Hair by Revitalash®, visit www.athenacosmetics.com.